8.04 - Laura Van Meel, Warner Music België
Laura is PR Manager at Warner Music Belgium, acting as the bridge between the international roster and the Belgian press, both Dutch- and French-speaking. She ensures that artists' releases gain visibility in newspapers, online media, radio, and TV, and arranges interviews and playlist placements to help artists stand out in a crowded market.
At Warner, Laura works with established names like Charli XCX, Dua Lipa, Linkin Park, and Ed Sheeran, as well as emerging talent such as Benson Boone, Alex Warren, Sombr, and Roxy Dekker. She actively contributes to release strategies, from press campaigns to media relations, maximizing the impact of every project.
Previously, she gained experience at Universal Music, VI.BE, and Studio Brussel.
During Dokter Trix, you can consult Laura with questions about all things artist and personal branding: how to pitch yourself to radio and press, plan your release promotion, and present yourself as a complete package to the outside world.
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